Start with the framework
Download your FREE crowdfunding launch checklist, the same framework I use with every client, yours to keep.
Get the free checklistGetting funded starts with a plan. I build it for you, so you stay focused on the work.
Not ready yet? Start here 👇🏽
The free crowdfunding launch checklist covers everything you need to plan and launch your campaign, built from real experience on both sides of the table.
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Where it all began
In 2018, I ran my own Indiegogo campaign to fund the recording, photo series, merch, and creative team behind my EP, Passing Through. No label, no manager, just me, a $4,000 goal, and one shot to make it happen.
I hit 104.9% of my goal in 44 days with 63 backers. I wrote the campaign story, built the reward ladder from digital downloads up to house concerts, and tied every reward directly to the creative vision, so backers knew exactly what they were making possible. I tracked contribution patterns, leaned into peak days of contributions, avoided low-momentum weekends, and kept outreach targeted to fans, friends, and industry contacts who actually wanted to hear the album. I delivered every reward, finished the record, and Passing Through has been on streaming platforms ever since. Listen here!
Since then, I've taken that lived experience into my work as a certified project manager, helping artists, creators, and founders across Kickstarter, Indiegogo, and IFundWomen run crowdfunding campaigns that actually hit their goals. All-or-nothing, keep-what-you-earn, $10K goals and beyond. I've managed campaigns from both sides of the table and helped fund more than $30K in creative projects along the way.
What I'd do differently today: I'd build a project board from day one, use outreach tracking lists instead of relying only on email and the Indiegogo dashboard, and invest earlier in the full marketing strategy, such as campaign copy, video script and flow, ad placement, and social media. My instincts were right, but the systems could have been better. Everything I know now came from that trial and error, and the mistakes I made along the way are exactly what I bring to every crowdfunding campaign I manage today.
That experience is also why I built the free crowdfunding launch checklist below. We all start somewhere. I just want yours to be a better start than mine. It's free, no strings attached.
Talk through the campaign
When you're ready for support, schedule a discovery call and bring the campaign details with you.
Schedule a discovery callCue to Launch Packages
Pick your package and let's build your campaign.
Cue To Launch - Standard
Starting at $2,500, 4 weeks
You'll walk away with a fully built campaign strategy, a workback timeline, and a video script ready to shoot. I'll set up the foundation to reach your goals.
What's included:
- Campaign strategy session (90 min)
- Reward tier design and pricing review
- Workback timeline and launch checklist
- Campaign page copy review
- Video strategy session (90 min)
- Async script peer review with notes (3 business days)
- Launch-week communication plan
- Pre-launch platform and asset review
- Launch day check-in
- One follow-up call after launch week
Best fit: First-time crowdfunders launching on Kickstarter, Indiegogo, or any platform with a $10K-$25K goal.
Get StartedCue To Launch - Plus
Starting at $3,250, 6-8 weeks
Everything in Standard, with deeper involvement at every stage. Plus is built for campaigns where the stakes are higher and you want me in your corner.
Everything in Standard, plus:
- Script polish session (60 min)
- Campaign page copy polish: hands-on edits, not just a review
- Reward copy review: refined language for every reward tier
- Backer outreach templates for different backer segments
- Mid-campaign analytics check-in
- Two follow-up calls after launch week instead of one
- Priority async turnaround: notes back within 1 business day instead of 3
Best fit: First-timers with story complexity, mission-driven projects, or anyone who wants hands-on support from script to launch and beyond.
Get StartedGot Something Bigger in Mind?
Most projects fit one of the two packages above. If yours is bigger, more complex, or needs ongoing campaign support, let's talk. I take on a small number of custom engagements each quarter.
Schedule a discovery callCrowdfunding Campaign Services
Done-for-you crowdfunding campaign strategies, from launch plan to go-live day.
Launch plan & timeline
A workback schedule with clear ownership, due dates, and milestones built around your campaign goal and launch date. Nothing moves without a plan and this is where we build it.
Campaign copy & messaging
The words on your campaign page do as much work as the video. I help you write and refine the copy that connects with backers and drives contributions.
Video strategy & direction
Your campaign video does most of the conversion work. I help you map the story arc, key messages, and shot list so what you shoot actually lands with backers.
Marketing & outreach strategy
Audience research, channel recommendations, and a social media outreach plan so your campaign reaches the right people at the right time. You execute, I build the roadmap.
Freelancer sourcing & coordination
Need a videographer, graphic designer, or creative support for your campaign? I connect you with the right people and coordinate deliverables to keep the project moving.
Rewards & fulfillment
Reward tier design, pricing review, and fulfillment planning that avoids surprises after the campaign closes. Built to convert backers and actually be deliverable.
Need ongoing support during your live campaign?
Backer updates and campaign check-ins are available as an add-on at an hourly rate.
Schedule a discovery callHow We'll Work Together
A crowdfunding project management process that actually works, so your campaign launches clean without a hitch.
Discovery & goals
We align on your campaign goal, platform, timeline, and what a successful launch looks like for you and your backers.
Planning
Every campaign is different. I build the planning structure that fits your team's rhythm and keeps things easy to follow.
Execution
While you focus on the campaign and creative work, I coordinate the moving pieces, tracking progress, managing freelancers, and keeping everything on schedule.
Testing & Review
We build a pre-launch review and quality assurance process into every campaign, so what goes live is actually ready to go live.
Launch & Go Live
We launch together with a clean delivery, full documentation, and a handoff that sets you up for a successful campaign.
What Clients Are Saying
Don't take my word for it, here's what my clients say.
"Mandy managed the iFundWomen campaign for my Mi Vida album...a project that meant the world to me. She brought structure to everything I couldn't manage on my own and held the entire campaign together with so much care. Mandy truly understands artists because she is one herself, and that made all the difference. Thanks to her guidance, we didn't just reach my goal; we surpassed it! I'm forever grateful for her support and will absolutely be calling on her again for future projects."Rachel Rodriguez, Recording Artist
"When I reached out to Mandy in October 2023 to manage my crowdfunding campaign for my debut album, she has become one of the people I trust most to keep things moving and I wish I would have found her sooner in my career!"Alison Brazil, Singer-songwriter, Teaching Artist, Director of Educational Touring Theatre
Frequently Asked Questions
What's included in the Cue to Launch packages?
Standard includes:
- Campaign strategy session (90 min)
- Reward tier design and pricing review
- Workback timeline and launch checklist
- Campaign page copy review
- Video strategy session (90 min)
- Async script peer review with notes (3 business days)
- Launch-week communication plan
- Pre-launch platform and asset review
- Launch day check-in
- One follow-up call after launch week
Plus includes everything in Standard, plus:
- Script polish session (60 min)
- Campaign page copy polish: hands-on edits, not just a review
- Reward copy review: refined language for every reward tier
- Backer outreach templates for different backer segments
- Mid-campaign analytics check-in
- Priority async turnaround: notes back within 1 business day instead of 3
- Two follow-up calls after launch week instead of one
What's the difference between Cue to Launch Standard and Plus?
Standard gives you the full campaign foundation: strategy, planning, video direction, script review, and launch support. Plus goes deeper at every stage. I'm not just reviewing your work, I'm in it with you: hands-on copy edits, script polish session, backer outreach templates, and a mid-campaign check-in to adjust what's working.
If this is your first campaign and you want someone fully in your corner from script to launch, Plus is built for that.
How much does it cost to hire a crowdfunding campaign manager?
Cue to Launch Standard starts at $2,500 for a 4-week engagement. Cue to Launch Plus starts at $3,250 for a 6 to 8-week engagement.
Custom engagements are quoted on a discovery call depending on scope, complexity, and timeline. Every package is fixed-scope so you know exactly what you're getting before we start.
Schedule a discovery callHow do I know which package is right for me?
If this is your first campaign and you need a solid plan, a clear campaign timeline and action plan, and video strategy support, Standard is your starting point. If your project has story complexity, a mission-driven angle, or you want hands-on help from script to launch, Plus is the better fit.
Not sure? Download the free crowdfunding launch checklist first or book a free discovery call and we'll figure it out together.
Get the free checklist Schedule a callDo I need a project manager for my crowdfunding campaign?
If you're juggling a campaign goal, content calendar, reward fulfillment, video shoot, and backer communication at the same time, yes. A crowdfunding campaign has more moving pieces than most first-timers expect.
A project manager keeps the timeline, team, and deliverables aligned so nothing slips ahead of launch day. I've managed all-or-nothing and keep-what-you-earn campaigns on multiple platforms such as Kickstarter and Indiegogo and the difference a clear plan makes is significant.
What crowdfunding platforms do you work with?
I have experience managing campaigns on Kickstarter, Indiegogo, and IFundWomen across both all-or-nothing and keep-what-you-earn formats. I'm not limited to those platforms. If you're launching on a different crowdfunding platform, reach out and we can talk through whether it's a good fit.
How long does it take to plan a crowdfunding campaign?
Cue to Launch Standard runs 4 weeks from our first session to launch day. Plus runs 6 to 8 weeks depending on scope and the depth of script and copy work involved. Both timelines assume timely feedback and asset delivery on your end. The earlier you start planning before your target launch date, the better your campaign will be.
Schedule a discovery callCan I hire you for just one part of my campaign?
The Cue to Launch packages are designed as full campaign engagements because the pieces work together. A strong video script without a reward structure, or a great campaign page without a launch timeline, leaves gaps that can hurt results or risk meeting your goal.
If you're further along in planning and need support with one specific piece, reach out through a discovery call and we can talk through a custom scope.
Schedule a discovery callWhat does a crowdfunding campaign manager not do?
I don't handle platform setup, social media management, paid advertising, video production or editing, or post-campaign fulfillment management.
My focus is campaign strategy, planning, video direction, and launch coordination. If you need production or ad support, I'm happy to refer you to people I trust. Anything outside the package scope is available as an add-on at an hourly rate.
Do you work with first-time crowdfunders?
Yes, and most of my clients are. I built Cue to Launch for first-time crowdfunders: independent artists, creators, and teams launching a product, project, or initiative for the first time.
Whether you're funding a debut album, a new product idea, or a community initiative, the need is the same: a clear done-for-you campaign strategy that takes the guesswork out of launching.
If you're not sure where to begin, start with the free crowdfunding launch checklist. It's the same framework I use with every client, yours to keep.
Get the free checklistPlanning a crowdfunding campaign?
Send your goal, timeline, and what you're funding. I'll reply with next steps and availability.
Tip: include platform, your launch target date, and reward ideas.
Request availability